Get a Quote
Home/Partner Program/Dealer Program
Partner Program

AURELUX Dealer Program

One agreement with the protections and support a regional dealer actually needs: territory-routed inquiries, tiered pricing, samples, after-sales and a launch kit. No franchise fees — terms scale with what you sell.

Dealer program — illustrative photography
Dealer benefits

What the agreement puts in writing

Every item below is a clause in the dealer agreement, not a marketing promise — with figures confirmed per market before signature.

Regional inquiry protection

Buyer inquiries from your registered territory are routed to you — not re-quoted to other partners or sold to the next bidder.

Tiered dealer pricing

Pricing by annual purchase tier with protected quotation validity — reviewed once a year, not renegotiated per order.

Samples & display units

Free samples for qualified dealers, plus showroom display sets at dealer pricing before your season opens.

Warranty & after-sales

2-5 years by product line with spare-part support — drivers and modules stocked for your installed base.

Marketing & launch kit

Product imagery, spec sheets, catalogs and ready-to-run campaign materials for your market and channels.

Certification dossier access

CE, UKCA, SASO and SAA documentation via certified partner factories — verified per order with certificate numbers.

How to join

Application in four steps

01

Submit the application

The form below or by email: company profile, market, sales channels and annual lighting volume.

02

Business review

A 30-minute call plus references; territory availability and pricing tier confirmed in 3-5 working days.

03

Agreement & territory

Dealer agreement signed with your pricing tier and registered territory confirmed in writing.

04

Onboarding

Price list, samples, launch kit and dossier access — first protected orders within the quarter.

Honest fit check

Who should apply — and who should not

A dealer program only works when the territory can support it. Here is the fit test we apply ourselves, so you can too.

Strong fit

  • Established lighting retailer, wholesaler or showroom with a local sales team
  • Active project channel: contractors, MEP consultants, interior fit-out firms
  • Can commit to a minimum annual purchase (set per market, illustrative)
  • After-sales capacity to handle warranty claims locally

Not the right fit — yet

  • One-off project buyers: use the standard quotation channel — you do not need a program
  • Pure drop-shipping e-commerce without local after-sales capacity
  • Applicants expecting single-region exclusivity at low volume: exclusive territories are assessed against committed annual purchase — evaluated case-by-case, never automatic

We would rather decline an application than sell a title that cannot be defended. If your volume does not yet support exclusivity, you can still join at the standard dealer tier and upgrade as the territory grows.

Apply

Dealer application

Five fields to start; the review call fills in the rest. Applications are reviewed within one business day.

We reply within 24 hours. Your information is used only to evaluate the application — see privacy policy.

Common questions

Dealer Program FAQ

Does it cost anything to join?
No franchise or joining fee (illustrative). Your commitment is the minimum annual purchase set in the agreement — and if the territory does not perform, both sides can exit at renewal.
What minimum purchase is required?
Set per market and product mix rather than one global number — agreed during the business review (illustrative). The point is a defensible territory, not a gate for its own sake.
How is this different from just requesting quotes?
Quotation buyers get transactional terms. Program dealers get territory-routed inquiries, tier pricing, dossier access and launch support — a difference that compounds over a year of orders. Compare the per-role terms under For Distributors and For Wholesalers.
Which product lines can a dealer carry?
Any of the five scenes in the catalog. Most dealers start with two or three lines that fit their market and expand after the first season's sell-through.

Not ready for a program? Send one project

A single BOQ, a sample request or a price list — the standard quotation channel is open to everyone.

Request a single quotation